Why work in market research, data and insights?

We’re on a mission to make research, data, analytics, and insights more inclusive and a destination career choice. The annual Significant Insights 30-Under-30 initiative celebrates the rising stars of the insights world, making them ‘the ones to watch’ within the global research, data, analytics, and insights industry.

So we asked some of the 2024 honourees why anyone should consider a career in market research, data and insights.

“Why should anyone consider a career in market research, data and insights?”

The UK research and insights industry is a growing industry! In 2023, the market research society estimated the UK sector is worth £9 billion. If you are someone who wants to make an impact and bridge the gap between what people want and what brands deliver, this sector is for you. Rania Benameur, Opinium, UK

I love the market research, data, and insights industry because it provides me with the opportunity to dive deep into understanding different customers, people, and cultures. Humans are ever evolving, and as a result so is market research. I find the change of our industry extremely compelling and feel it pushes me to grow as a researcher and insights professional. Rachel Julius, Under Armour, USA

A career in market research, data, and insights is great for those who are big-picture thinkers and who enjoy solving problems! Deconstructing a problem, going out to collect data, transforming that into clear actions and plans, and then witnessing change happen is a very rewarding process. Cheryl Kwok, Sound Diplomacy, UK

I believe that a career in market research, data and insights offers a very unique opportunity to act as an intermediary between organizations and the everyday consumer. Seeing your work impact lives and households directly brings a sense of joy and fulfilment that is tough to put into words. Awoloto Oladimeji, Grand Oak, Nigeria

This career positions you as a knowledge creator, helping organizations, from brands to social institutions, uncover insights that shape strategies and drive impact. The joy of conducting meaningful research, crafting well-tailored strategies, and seeing your work make a difference is unparalleled. Mateusz Chariasz, Gemius, Poland

This field is perfect for people who find joy in Googling obscure questions, spotting patterns no one else notices, and staying ahead of the curve by identifying emerging trends. If you’ve ever found yourself happily scrolling down a rabbit hole, you’re probably a natural. Jolia Thadal, Academia, USA

It’s often said that what cannot be measured cannot be solved, and many of the answers and insights that could improve our lives are found through research. I also appreciate the flexibility research offers, allowing individuals to carve out their own path and explore any topic of interest. With new and emerging subjects constantly arising, the excitement never fades. Dolphine Mongina, VIDA, Kenya

If you’re passionate about understanding how people think, make decisions, and ultimately drive business success, market research, data, and insights could be the perfect fit. Aminat Iriafen, GitHub, USA

Beyond the work itself, market research is a field where you can foster growth – in your own expertise and that of others. For me, the mentorship aspect is particularly rewarding. Seeing young researchers grow and get excited about research is a reminder of how impactful this field can be, not just for brands, but for the people behind the insights. Alexis Sacino, SKIM, USA

In a world where we increasingly spend our time in on and offline echo chambers among likeminded individuals, working in public opinion research gives you the chance to understand perspectives, values and human behaviour that may differ from your own and gives you a greater understanding of society as a whole. Emma Levin, Savanta, UK

Data is the language of the future. A career in this field isn’t just about crunching numbers—it’s about finding meaning, telling stories, and influencing change. Whether you’re passionate about understanding consumer behavior, optimizing business strategies, or addressing global challenges, market research and insights offer an unparalleled platform to make an impact. It’s a field where your curiosity is your greatest asset and where every discovery can inspire action. Hiba Arshad, Miix Analytics, Canada

A career in market research, data, and insights is incredibly rewarding as it unites art and science, blending creativity with analytic rigor to drive real business outcomes. Entrepreneurs are increasingly recognizing the potential of this gigantic industry– three times larger than the music industry– making it a space full of opportunities. It’s an industry of smart, curious minds, where mathematical thinking is intrinsic, and as a mathematician myself, I find it exciting to see how data shapes decisions that really do make an impact. If you thrive on playing a role in solving problems and driving innovation, this is the perfect space to explore. Samuel Cohen, Fairgen, Israel

Firstly, the industry is constantly evolving, meaning you never stop learning. I truly believe the opportunities within research and insights are endless. You are continuously learning as the industry is evolving with new technologies, trends or methodologies. There is always something new to explore so you feel like you are always expanding your skillset. Secondly, it is super rewarding. There is an amazing feel of accomplishment when you see the tangible impact of a research project and knowing that your insights have contributed to strategies and decisions is immensely fulfilling. Erin McQuitty, Gymshark UK

If you’re considering a career in our sector, my main piece of advice is to nurture your curiosity. Each piece of data has its own story, and your role is to reveal that story. This career is an exciting adventure of exploration and problem-solving, where you can transform what might seem like simple numbers into meaningful insights that can influence decisions. Embrace the journey of discovery—it’s truly rewarding. Kiran Auti, Ipsos, India

So many reasons! I think it really depends on the individual as to why someone should consider a career in our industry. Our industry is so broad and varied, and I guess that’s why I’d encourage someone to consider a career in it. I’ve been working in the industry for almost four years, and I feel like I’ve barely scratched the surface. For people considering a career, I think that level of variety and opportunity in one industry is really exciting. Melanie O’Meara, Enhance Research, Australia

Working within this industry, a large part of our job is to ask questions and with every project comes an opportunity to discover something new. Talking to, and importantly, listening to different people from various walks of life is also incredibly valuable on a personal level. I’m always learning and often encouraged or challenged to view things from a different perspective. Natasha Girling, One Picture, UK