30Under30 Honouree: Precious Kuye

Great to hear from Significant Insights Global 30 under 30 honouree Precious Kuye, Consumer Insight Consultant at Pierrine Consulting. 

So, how did you get into the industry, and take us through how you got to this point? 

In university, I attended inspiring “Town and Gown” events where industry experts shared the latest trends and real-world insights. One presentation particularly sparked my interest when my current CEO was a guest speaker. His words ignited a pivotal “light bulb moment” that shaped my thesis on Neuro-Marketing. After completing my program, I was compelled to join the company.

Why should anyone consider a career in market research, data and insights?

I find market research and insight thrilling because it reveals the motivations behind consumer behaviours.

This field offers the unique opportunity to:

• Explore diverse industries and sectors

• Collaborate with iconic brands globally

• Travel to new destinations, immersing myself in vibrant cultures

• It’s a dynamic, culturally rich, and constantly evolving field that keeps me engaged and curious!

Career paths are rarely without challenges. Can you share an honest moment from your career when things didn’t go quite according to plan, but the lessons remain with you to this day?

I once had a group session scheduled out of state, but a morning flight rescheduling to evening caught me off guard, impacting our project timeline. This experience taught me a valuable lesson: anticipate potential setbacks and plan accordingly, considering the worst-case scenario.

What two things should junior researchers focus on as they progress in their careers?

To thrive in today’s dynamic landscape, adopt a growth mindset:

Be curious and inquire freely, as every project brings new challenges. Fuel your growth by:

Taking online courses

Reading extensively

Listening to audiobooks and podcasts

Embracing lifelong learning will keep you adaptable, informed, and ahead of the curve.

Do you have any advice for our sector?

As marketing students, we’re enthusiastic about advertising and PR, but the market research industry remains unsung. Despite its pivotal role, many still don’t grasp its significance.

We must loudly proclaim:

Insights driving business decisions

Consumer understanding shaping strategies

Data-driven solutions fueling growth

No more explaining what we do! Let’s showcase market research’s impact

And do you have anyone who has helped your career so far that you’d like to acknowledge and say thanks or give a shout out to?

Shoutout to my incredible work family!

Pierrine Trybe, Seyi Adeoye (SA), Uncle Paul, IBK, and team members past & present – you make work meaningful! Grateful for our collaborative spirit and laughter-filled moments #WorkFamily #Appreciation #TeamLove