2024 Insight250 Winners Announced
The fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.
The fourth annual Insight250 awards were revealed on September 30th by Co-chairs Kristin Luck and Mark Langsfeld, CEO Crispin Beale, and ESOMAR President Ray Poynter and ESOMAR Director General Joaquim Bretcha via webcast. Insight250 features leaders, innovators, visionaries, and pioneers focused on elevating and enhancing market research, enterprise intelligence, and data-driven marketing. This list spotlights 250 of the world’s premier innovators of insights across academic, enterprise, agency, technology, consulting, and media realms. The complete Insight250 list is available at Insight250.com.
Kristin Luck, Co-chair of the Insight250 judging panel, explained, “Insight250 has been fantastic in recognizing and celebrating the research and insight professionals elevating research technology, methods, and innovation. Seeing so many new experts on the list this year is terrific.”
The 2024 Insight250 features innovators and leaders from 56 nations spanning six continents. Chile, Denmark, Finland, Greece, Jordan, Kuwait, Sri Lanka, and Thailand are new additions with Insight250 Winners from the 2023 list.
About 66 percent of the 2024 Insight250 are first-time winners with 34 percent serving as multiple-time recipients. The Winners are from a spectrum of organizations. The two companies with the most Insight250 Winners this year are long-time beverage rivals Coca-Cola and PepsiCo, each with five honorees globally illustrating their elite insight prowess. These innovative brands are closely followed by Google, Mars, Unilever, Reckitt, Clorox and Haleon with the most recipients this year.
On the agency side, Kantar’s four Winners edged out Ipsos with three. Leading associations including ESOMAR, Market Research Society, European Research Federation, and Market Researchers Association are also well-represented. There are also premier universities represented, including Old Dominion University, Strathclyde University, University of Cape Town, and University of Pennsylvania, to name a few.
Judge Jane Frost CBE, CEO of MRS (the Market Research Society) commented: “To all of you who have made it to the 2024 Insight250 you have stood out over a crowd of giants so congratulations”.
Melanie Courtright, CEO of the Insights Association added: “Congratulations all Insight250 Winners it is truly a gift to be recognised as a leader in this profession”.
As Mark Langsfeld, Co-chair of the Insight250 judging panel and CEO of mTab, explained, “The focus of the Insight250 celebrates exceptional individuals elevating the insights and research industries globally. So many incredible professionals are making major contributions to how we gather data, analyze insights, and understand today’s complex world. Paring this to a list of 250 is always incredibly challenging, but ESOMAR provides tremendous support in achieving this.”
The first three Insight250 lists received tremendous industry acclaim, with tens of millions of impressions during the launch weeks alone. Founded by mTab, a pioneering leader in market research technology since 1987, ESOMAR, the global voice of the data, research, and insight community since 1947, partnered after the inaugural list to make the Insight250 the international standard and ensure the awards are diverse, representative, robust and transparent.
As Crispin Beale (above), CEO of Insight250, explained, “The Insight250 selection process is incredibly detailed, with ESOMAR’s country representatives overseeing the process to select nominees from their respective nations. The addition of the Insight250 Legends award last year opened up many opportunities to add new Winners this year. The selection process includes the regional judges, who are insight, research, and marketing professionals, many of whom are previous Insight250 Winners. Winners are selected based on a spectrum of dimensions including professional experience, academic accomplishments, publication contributions, industry involvement, thought leadership, insight innovations, and sector accolades.
ESOMAR Director General Joaquim Bretcha added, “ESOMAR has been a champion of industry leadership and innovation for decades. The Insight250 remains a fantastic way to celebrate the achievements and innovations of so many premier research and insights leaders around the globe. We’re excited to be an integral part of this important initiative highlighting our industry.”
About Insight250
The Insight250 is the worldwide ‘who’s who’ of leaders and pioneers of insight innovations across market research, data-driven marketing, consumer insight, and data intelligence. Sponsored by mTab, the selection process is overseen by a panel of insight, marketing, and research professionals. Winners are selected based on an extensive array of professional dimensions. ESOMAR’s Research World series ‘Insights from the Insight250’ features the expertise and perspectives of many Insight250 Winners.